Boris Brucher is a multidisciplinary artist and designer. He studied at the Atelier de Sèvres before enrolling at the Design Academy Eindhoven, where he completed a Bachelor’s Degree in Design and Applied Arts. During his internship at Bureau Betak, he worked for clients such as Chufy and Kate Spade. After working for Misha Kahn, he began his career as an independent designer. His graduation project, titled “HomeSet”, was exhibited during Dutch Design Week at the Campina Factory from October 19th-27th 2019. It is a furniture ensemble that he designed to illustrate the condition of the contemporary living-room.
Constructed like a photographic image, this set of furniture appears as a satire of the modern interior which nowadays usually exists in both physical and digital realities. It creates a comic bridge between the need for comfort and social media self-representation, by enabling its users to inhabit a grey area between the two. “It would not be wrong to speak of people having a compulsion to photograph to turn experience itself into a way of seeing. Ultimately, having an experience becomes identical with taking a photograph of it, and participating in a public event comes more and more to be equivalent to look at it in photograph form” said Susan Sontag.