Franca

Within the theme of the seven deadly sins, the artist chooses to represent the sin of greed with a work that is truly unique in its originality.”Franca,” the name of the artwork, offers an extraordinary interpretation of this sin through the image of a woman who embodies the ostentation of wealth and attachment to material possessions. The artist found inspiration in Franca Florio, a Sicilian woman of endless beauty, seduction, and elegance, made iconic by her extremely long and precious pearl necklace. In the artwork, created with a half-bust of a Moorish head, Franca is depicted as a contemporary queen because that’s how she felt and appeared to be, with a crown borrowed from the classicism of famous Sicilian heads, adorned with all the opulence represented through the use of golden zecchino. In an era where consumption and wealth are often celebrated and promoted through the media and popular culture, the artwork “Franca” raises important questions about the nature of greed in contemporary society, where the desire to possess and display is often emphasized. However, the provocative portrayal remains entertaining and captivating while still being profound and introspective. The artist chooses to address these themes with irony and lightness, downplaying the provocative content, preferring a representation that inspires immediate sympathy and decorating it with colors that evoke a pop view of contemporary art.