ICONE – Voice of Design Made in Italy

ICONE – Voice of Design Made in Italy aims at offering an immersive experience into the world of design. The exhibition will feature an innovative formula on how to showcase design pieces relying on cutting-edge digital, lightning and sound technologies and involves the visitor directly in the exhibition.

The voice of Rossana Orlandi, narrator of the exhibition, will accompany the visitor through the showcase of Italian design. Each piece will then be presented to the audience through an accurate and precise acoustic registration made by the designers themselves. The exhibition includes both famous and unpublished pieces of design. ICONE will present the link between 36 contemporary designers and artists and their products, but also with the visitor, thereby starting an intimate debate on design and what infuences the creative process behind it.

The Exhibition is in partnership with the Embassy of Italy in Doha and hosted at M7.

Media partner: elledecor.it   –   Audio/video production: Muse Factory of Projects   –   With the support of: Intesa Sanpaolo   –   Special thanks to: Almana Maples, FROMM., JAS, Msheireb Properties and Wide Group


Maryam Al Suwaidi, Mario Bellini, Stefano Boeri, Andrea Branzi, Anna Castelli Ferrieri, Achille & Pier Giacomo Castiglioni, Vincenzo Castaldo, Alessandro Ciffo & Sonia Pedrazzini, Antonio Citterio, Michele De Lucchi, Isabella Del Grandi, Draga & Aurel, Barnaba Fornasetti, Renzo Frau, Front, Gamfratesi, Ernesto Gismondi, Marco Lavit, Francesco Librizzi, Piero Lissoni, Jean Marie Massaud, Alessandro Mendini, Lucio Micheletti, Fabio Novembre, Michele Oka Doner, Gaetano Pesce, Bobo Piccoli, Gio Ponti, Gerrit Thomas Rietveld, Ettore Sottsass Jr, Philippe Starck, Patricia Urquiola, Vincent Van Duysen, Marcel Wanders, Andrea Zambelli, Marco Zanuso