The exhibition captures the inherent paradox contained in experiencing profound emotion upon immediate reflection, which is the very goal of the Ethical/Aesthetic union. By illustrating what is #best about our planet, it calls to mind what would, without #responsibility, become indelibly #worse: the threat of species extinction makes the wonderful work of bees even more elegant; the horrors of desertification are made more vivid by examples of the human virtuosity of technological innovation and the hand of an artist; rising global tides are submerged in the surprising beauty of the Art that narrates the fragility of land; the profound legacy of pollution is transformed by the deft hand of conscious production.
Each piece reflects a code of positivity, renewed energy, enthusiasm to instill courage and strength to embark on new design paths that are productive, innovative, and life saving.
Even the language of the exhibition is simple and immediate. It is meant to be clearly understood but at the same time capable of inspiring enchantment and emotion, to involve as large and heterogeneous an audience as possible.
The result is a pop dialogue between virtuosi in art, design and technology. Artists include Nacho Carbonell, Chris Jordan, Benedetta Mori Ubaldini, Arik Levy, Tomas Libertiny, Scart progetto Artistico del Gruppo HERA, Value Retail Fidenza Village with the piece of Antonio Ligabue, for the design, Marie Aigner for pinta acoustic, ANOTHERVIEW, Diederik Schneemann, Alessandro Rametta|La Fucina di Efesto, Alessandro Boezio, Bonotto, Emeco, Gianmaria Della Ratta, Mathej Janskj per Gimac + Vibram, Yakusha & Faina, Precious Plastic, Tomek Rygalik, Smile Plastics, Patricia Urquiola, Weltevree; for the technology Aquafil, ESO, Eurosintex, Gimac + Indexlab, Induplast, Miniwiz, Netafim, Primalbee, Planet Farms, Repower, Sanpellegrino, Wasp.